Niche Down

Christopher Lochhead

Christopher Lochhead

The Marketing Journal calls Christopher Lochhead “one of the best minds in marketing.” Fast Company calls him a “human exclamation point.” NBA legend Bill Walton says he’s “a quasar.”
And The Economist calls him “off -putting to some.”

Lochhead hosts the acclaimed “dialogue podcast” “Legends & Losers” and is co-author with Heather Clancy of the new Niche Down: How to Become Legendary by Being Different and the Harper Collins “instant classic”: Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets.

A former three-time, Silicon Valley public company CMO (Mercury Interactive, Scient and Vantive), he’s been called a “godfather of category design.”

Christopher is living happily ever after in Santa Cruz, California, with a wonderful woman, six hens and two feral cats. He can often be found surfing, drinking whiskey or having a very good time.

Heather Clancy

Heather Clancy is an award-winning journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune, The International Herald Tribune and The New York Times.

She was the launch editor for the Fortune Data Sheet, the magazine's newsletter dedicated to the business of technology.

As editorial director for, Heather chronicles the role of technology in enabling clean energy, sustainable business strategy and the low-carbon economy.

When she isn't writing, you can find Heather digging in her garden in Northern New Jersey, singing a cappella or scuba-diving with her husband.


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